A beautiful website isn’t enough: it has to turn visitors into calls, requests and sales. Here are the ten elements BRAVUM Digital checks on every small business website it designs or rebuilds.
1. A clear promise at the top
Within seconds, visitors must understand who you are, what you do, for whom and where. “Commercial cleaning in Laval and Montréal” beats a vague slogan.
2. A visible call to action
A main button (“Request a quote”, “Book”) visible without scrolling, repeated further down, and a phone number you can tap on mobile.
3. One page per service
Each important service deserves its own page: what’s included, for whom, how it works, an FAQ and a call to action. It’s also the foundation of SEO.
4. Real proof
Customer reviews, named projects (with consent), before-and-after photos, verifiable years of experience: proof reassures far more than superlatives.
5. Authentic photos
Your team, your premises, your products. Generic stock photos are spotted instantly and don’t build trust.
6. Speed and comfort on mobile
Most visits happen on phones. Compressed images, readable fonts, easy-to-tap buttons, and good results on Google’s Core Web Vitals (LCP, INP, CLS), which measure loading speed, responsiveness and page stability.
7. A short form, and a reply
Name, phone or email, need: that’s often enough. Send an automatic confirmation and call back quickly: response speed often makes the difference with a competitor.
8. Contact details and service area everywhere
Address, phone, hours and service area in the footer of every page, plus a map on the contact page. It helps visitors and local SEO.
9. French, and English for Montréal
In Québec, the Charter of the French Language requires a business website to be available in French. In Montréal, a real English version, linked with hreflang tags, widens your customer base.
10. Measurement that respects Law 25
Track calls, forms and sales to know what works. In Québec, analytics tools require the visitor’s consent: a well-configured consent banner is essential.
And after launch
Security updates, backups, new content and request follow-up: a website needs upkeep. Also make sure the domain name and accounts are in your name.
BRAVUM Digital builds fast, bilingual websites for small businesses in Montréal, connected when needed to a CRM, an online store or your invoicing.
Frequently asked questions
How many pages does a small business website need?
At minimum: home, one page per important service, projects, about and contact. A blog and FAQ are added for SEO.
WordPress or a custom website?
WordPress works very well for showcase sites and stores (with WooCommerce) you want to edit yourself. Custom development makes sense for an application or very specific needs.
Does my website have to be bilingual?
In Québec, a French version is mandatory for a business. English is an asset in Montréal, where some customers search in English.
How long does it take to build a website?
It mainly depends on the number of pages and the content available (texts, photos). The schedule is set with you in the quote.
A digital project? Let’s talk.
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